It’s funny really, you do your own thing, develop your own way of working, and it’s only when you get feedback from clients that you realise you’ve actually created something that is a bit special. I guess when you hear things like, “we’ve seen over a dozen agencies and no-one has ever really understood us before” or “all the agencies we’ve seen over the years have never shown so much passion and commitment” then the penny starts to drop.
Recently, James Eel who is the UK Director of Real Live Leisure, the owner of Lakes Aquarium, Blackpool Zoo and Bournemouth Oceanarium, said something very nice: “Rehab work with the client to understand their brief but in addition to understand the local and national markets they operate within. Whilst respecting the clients knowledge they make suggestions for improvements without the unwelcome hard sell. This led to the production of two amazing brand identities for our two North West leisure attractions that will take them forward into the next 10 years.”
I suppose us Brits are known for our modesty and it’s pretty hard to see yourself as others see you, isn’t it? After a bit of navel gazing, we at Rehab reckoned that it came down to a few key strengths. First, we are passionate about partnerships and that’s not just spin -we’ve actually turned down work because we didn’t feel the partnership was right. Second, it’s our team, the combination of talent, expertise and personality makes what we do feel like some kind of marketing and design alchemy. And thirdly, in the main we love our clients and most of them are our friends.
We know we have something a bit special and it would be wrong not to spread the ‘love’ wouldn’t it? We think Manchester needs Rehab plus it’ll be fun shaking our booty, ruffling some feathers and sharing our magic with some gorgeous Manchester clients! It all makes sense We’re already working in the city with Smith & Smith PR on the Lancashire Tea account, so here we come! Basically it’s a celebration of our success, and I don’t know about you, but I am sick and tired of all the doom and gloom, so in the spirit of positive difference Rehab is sticking two fingers up to the credit crunch and moving upwards and onwards!